Innovating in the beauty industry
Alumnae duo Orianna Acheampong and Anthonia Ademuyiwa are Co-Founders of Iséda’s Studio. The pair offer a range of beauty treatments to people in North West London and have leveraged their scientific and research backgrounds in their approach to beauty products and treatments.
Orianna and Anthonia met at º¬Ðß²ÝÊÓƵ and graduated with Chemistry MChem (Hons) degrees in 2018. Alongside their day jobs in technology and cosmetics respectively, they are passionate about providing an experience in skincare and beauty that uplifts people. They want to provide an improved quality of life, and a service, advice and range of products with a particular interest in supporting women with melanin-rich skin.
Launching their business with the help of the º¬Ðß²ÝÊÓƵ Enterprise Network, together the alumnae have developed a home laboratory, working evenings and weekends to bring products to life using their chemistry knowledge.
As avid young consumers with chemical knowledge, the pair feel well-placed to develop and offer products and treatments that are appealing to the younger generation. They are passionate about using resources wisely and keeping sustainability at front of mind, carefully considering areas such as manufacturer practices and packaging.
The alumnae are bringing an innovative approach to business. Anthonia has trained as an aesthetician, so not only are they using the skills and knowledge from their Chemistry degrees, but they are also actively offering treatments, talking to consumers, and getting to know more about the market.