User Experience and Service Design

Qualification(s) available: MA

Fees for the 2025-26 academic year
UK: 拢13,250
International: 拢30,950
Scholarships available
Entry requirements
2:1
Full-time
1 year
Part-time
Up to 4 years
Location
含羞草视频
Start date
October 2025
Department
Design
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Our MA User Experience and Service Design degree will develop your critical awareness of major issues in user experience (UX) design, service design and interaction design. Our modules will teach you how to: (1) undertake user research, (2) identify opportunities for creating great user experiences, and (3) design transformative products/services. You will also work with industry clients, and develop material for your portfolio.

The MA User Experience and Service Design equips students to become human centred designers within industry, empowered to design socially and environmentally responsible products and services. The content of the programme will enable you to develop your skills and competencies in both the creative and analytical aspects of UX, whilst working on a diverse range of projects. This includes the opportunity to design experiences that embed digital in the physical world, take an empathic and systemic world view, and use the opportunities presented by new technologies such as artificial intelligence (AI) and augmented reality (AR) to design compelling product and service experiences.

You will develop key skills in user experience design principles and practice including: qualitative and quantitative design research methods, storytelling, interactive prototyping, video prototyping, experience prototyping, interaction design, usability testing, service design, social design, team working and project management. You will further develop your UX research and design practice skills within an evidence-based major project.

The MA in User Experience and Service Design is offered alongside a parallel MSc in User Experience Design programme. The key difference is that the MA has a more empathic and broader world-view of user experience design, whereas the MSc is more focused on empirical investigation, data analysis and technologies that can create great user experiences.

Why you should choose us

3rd in the UK for Art and Design The Times and Sunday Times Good University Guide 2025
32nd in the world for Art and Design QS World University Rankings by Subject 2024
3rd in the UK for Art and Design The Complete University Guide 2025

Why you should study this degree

UX Designers create the products and services that make life better. Our vision is to produce empathic and 'big thinking' graduates who can discover opportunities for meaningful innovation, and then design products/services to meet user needs and deliver great experiences. We teach you how to be a great UX designer. The MA User Experience and Service Design has six aims, as follows:

  • Nurture comprehensive intellectual understanding of User Experience and Service Design and the vocational and professional skills required to master connecting theory, creativity, and practice.
  • Foster a radical, systemic, and disruptive approach to concept development informed by a detailed understanding of people and context through real world research.
  • Achieve mastery in the conceptualisation, design, and development of transformative, responsible, and sustainable digital and non-digital experiences.
  • Cultivate the organisational, technical, collaborative, and creative skills required to apply User Experience and Service Design across a range of sectors.
  • Challenge students’ preconceptions of User Experience and Service Design by exposing them to transdisciplinary working through practice-based learning and live industry projects.
  • Enable students to become independent scholars and practitioners in User Experience and Service Design, preparing them for future study or practice.

What you'll study

The following information is intended as an example only and is typically based on module information for the 2024/25 year of entry. Modules are reviewed on an annual basis and may be subject to future changes. Updated Programme and Module Specifications are made available ahead of each academic year. Please also see Terms and Conditions of Study for more information.

Our MA User Experience and Service Design programme will give you a solid foundation to develop the skills and knowledge needed for a career as a UX professional.

Compulsory

The aim of this module is to introduce the human-centred design process and core experience design principles and their application to the design of interactive products and services.

The aim of this module is to broaden the student designer's experience and skills to include knowledge of and competence with usability evaluation tools and principles to support the experience design process.

The aim of this module is to introduce students to the design research process, and how the methods and tools it comprises are used to collect, analyse, synthesise, and interpret research data for design research projects.

Optional (choose one)

The aims of this module are to introduce students to the practice of Digital Storytelling and its underpinning theoretical and methodological foundations. It also aims to familiarise students with a range of participatory storytelling techniques and how to adapt and develop them in a variety of Digital environments. It also aims to provide students with real world experience and research to develop a range of creative and analytical skills and encourage critical discussion.

This module aims to enable students to systematically understand the variety of needs that a wide range of users might have, including older adults and people with disabilities, and how their needs should be considered within design. The students will apply their inclusive design skills by critically analysing existing products, services, or systems, as well as working towards the delivery of an evidence-based design outcome.

This module aims to introduce students to the design for behaviour process and its underpinning theoretical and methodological foundations. It aims to enable students to identify behavioural determinants and to critically understand and apply emergent theories and strategies of design for behaviour change in design practice.

Compulsory

The aim of the module is to introduce students to the experience/service design profession by tackling an industry-set brief and delivering an evidence-based and meaningful design outcome for a sponsoring organisation. The module will enable students to enhance their professional teamwork, collaboration, communication, and reflection skills and support their development towards becoming an effective practitioner.

The aims of this module are for the student to:

  • integrate and apply knowledge, skills and values from other modules in a significant user experience design project over an extended period;
  • provide a significant example of the student's design and innovation capability for their CV and portfolio.
  • facilitate the student's further development from postgraduate student to professional designer.

The aims of this module are to introduce students to the practice of service design and systems thinking and their underpinning theoretical and methodological foundations. It aims to familiarise students with systemic thinking principles and a range of design methods to enable them to design original services and systems comprising multiple inter-related touch points between service, stakeholder and end user. It also aims to encourage critical discussion of the subject within the broader societal and environmental context.

Compulsory

The aims of this module are for the student to:

  • integrate and apply knowledge, skills and values from other modules in a significant user experience design project over an extended period;
  • provide a significant example of the student's design and innovation capability for their CV and portfolio.
  • facilitate the student's further development from postgraduate student to professional designer.

How you'll be assessed

You will be assessed through coursework, including the submission of design projects and reports, group and individual presentations.

How you'll study

Teaching and learning on the MA User Experience and Service Design programme is conducted using a combination of methods.

  • Lectures
  • Seminars
  • Tutorials
  • Independent study
  • Group work
  • Workshops
  • Practical sessions

Where you'll study

You will study in our award-winning 拢21 million Design building. Our modules offer you industry-standard resources to support user research, evaluation, innovation and design activities. Resources include specialist eye-tracking software, UX prototyping software, Arduino prototyping labs, and audio-visual equipment. You will also benefit from our Mac lab with a wide range of design and UX software, and have access to range of social, studio, and study spaces.

cad room
PC Lab
outside design school
Design Building
design school foyer
Design School Foyer
large lecture theatre
Lecture Theatre
mac computer lab
Mac Computer Lab
lecture theatre
Studio Space

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the drop-down below.

We will consider applicants from all academic backgrounds, not just design. We value and promote diversity of all forms on our course. We are looking for applicants who can demonstrate a genuine desire to design better experiences for individuals and society.

Entry requirements for United Kingdom

A 2:1 honours degree (or equivalent international qualification). We consider students from a range of disciplines relevant to User Experience Design (including Art and Design, Computer Science, Media, Psychology, Business).

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters 95% 85% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplom毛 e Nivelit t毛 Pare (First Level (University) Diploma (from 2010) 9.5 8.5 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence (4 year) / Diplome d'Inginieur d'Etat / Dipl么me d'Etudes Sup茅rieures 16 14 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura/ Licenciado (4 year) 8.5 7.5 6.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavri Kochum required but typically a Magistrosi Kochum 90% or 3.9 80% or 3.5 70% or 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Honours degree (AQF level 8) First Class, 80% Upper Second, 70%, H2A Lower Second, 60%, H2B
Ordinary degree - AQF Level 7 pass (mark 46 or 50) High Distinction (80% or 85%) Distinction (75% or 80%) Distinction (70% or 75%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree / Diplomstudium / Fachhochschuldiplom (Diplom (FH)) A (or 1.5) mit Auszeichnungbestanden 60% / B / (or 2) 60% / B / (or 2)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr Diplomu/ Diplomu (Specialist Diploma) 4.5 or 90% 4 or 80% 3.5 or 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Bachelor of Science in Engineering (IEB and BAETE accredited courses only) 1st (70%) / 3.5 2nd (60%) / 3.0 2nd (55%) / 2.75
Masters (1-2 years) following a 3 or 4 year degree 80% / 4.0 65% / 3.25 50% / 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
University of the West Indies, Honours degree 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
Barbados Community College 1st or GPA 3.75 2:1 or GPA 3.5 2:2 or GPA 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Specialist Diploma (5Yr) 9 7 5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor degree/Licenciaat/Licencie 80% or 17 70% or 14 60% or 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Maitrise 18 15 or Bien 12 or Assez Bien
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
A Licenciado, 4 years Private (public/private) 85/78 75/66 67/55
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma Visokog Obrazovanja / Diplomirani 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's degree A or 80% B or 70% C or 60%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brazil - 4 yr Bacharel or Licenciado/Licenciatura or T铆tulo Profissional 8.5 7.5 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brunei First Upper Second (60%/B/3.1) Lower Second (50% or C or 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 yr Diploma za Zavarsheno Visshe Obrazovanie (Diploma of Completed Higher Education) 6 5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters or Dipl么me d'脡tudes Approfondies or Dipl么me Ing茅nieur (professional title) 18 15/20 (Bien) 12.5/20 (Assez Bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters 80% or B+ or 3.5 70% or B or 3.0 60% or C+ or 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor degree or Diplome d'Etudes Superiures de Commerce or Diplome d'Ingenieur or Dipl么me d'Ing茅nieur de Conception or a Maitrise, 4 year Licence or Master 1 (M1) 1st / 3.6 or 15/Tres Bien 2:1 / GPA 3.0 or 14 / Bien 2:2 / GPA 2.5 or 12.5/ Assez Bien
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0/Percentage 3.7/85% 3.3/75% 2.7/68%
Out of 9 8 6 5
Out of 12 10 8 6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Grado de Licenciado / T铆tulo (Profesional) de [subject area] (4 years) 6 5.5 5

Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme. The University uses the Shanghai Academic Ranking of World Universities to identify the required final mark, as outlined on the table below:

First class (70%) Mid 2:1 (65%) 2:1 (60%) Mid 2:2 (55%) 2:2 (50%)
Shanghai Rank Top 250 83% 79% 75% 73% 70%
Shanghai Rank 251-500 88% 84% 80% 78% 75%
Shanghai Rank 501+ 92% 87% 84% 82% 80%

The University will consider students from Affiliated Colleges in the following way:

Applicants from colleges affiliated to universities in the top 250 Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 75%-84%.

Applicants from colleges affiliated to universities which are 251-500 in the Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 80%-87%.

Applicants from colleges affiliated to universities which are above 500 in the Shanghai rankings will be considered as follows:

  • School of Business and Economics: not considered
  • All other programmes if they have achieved or are likely to achieve final marks of 80%-87%.

Applicants from a small number of Chinese universities that specialise in business, management, finance or creative arts will be given special consideration by the University. The full list of these universities and the Shanghai band under which they will be considered can be found below:

Table of Chinese universities for special consideration

‌*Special consideration for programmes in School of Sport, Exercise and Health Sciences and Institute for Sport Business only.

Students who do not meet the above requirements may occasionally be considered if they have a relevant degree, can show good grades in relevant subjects, and/or have substantial relevant work experience.
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado / T铆tulo de [subject area] 4.5 3.75 3.2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado 9 8 or 80 7 or 75
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Baccalaureus / Prvostupnik 4.5 3.8 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year Titulo de Licenciado / Licenciatura 5 4 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Cyprus 8.5 7.0 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakal谩r (after 2001) 6 yr integrated Magistr 1 1.5 2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 year Candidatus/Candidata Magisterii or Bachelor degree (7 point scale) 12 10 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Licenciado or T铆tulo de [subject area] 3.8 Magna Cum Laude or 3.5 or 85% Cum Laude or 3.2 or 82%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
T铆tulo de Licenciado / T铆tulo de [subject area] 8.5 / 85% 8 / 80% 7 / 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Egypt 3.5 3.2 2.8
Universities only BA 90%, BSc 85% BA 80%, BSc 75% BA 65%, BSc 65%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 year Licenciado, T铆tulo de Ingeniero/Arquitecto 8.5, 85% 7.5, 75% or Muy Bueno 6.5, 65% or Bueno
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalaureusekraad or Magister or Magistrikraad 5 or 91% or A 4 or 81% or B 3 or 71% or C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's A/GPA 4.0 A/GPA 3.5 B/GPA 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kandidaattii/Kandidat or the Maisteri/Magister 3 (out of 3) or 4.5 (out of 5) 2 (out of 3) or 3 (out of 5) 1 (out of 3) or 2.5 (out of 5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence (3 years)/ Maitrise/ Dipl么me d'Ing茅nieur 14 13 11
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year degree (% = new system) 5 (95%) 4.0 (85%) 3.5 (75%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
German Bachelor/ Diplom, Magister Artium / Zeugnis 眉ber den Zweiten Abschnitt der 脛rztlichen Pr眉fung 1.5 2.5 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Ghana First Upper second/60% Lower second/50%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Universities 8.5 7.0 6
TEI and non-University Institutions 8.5 7 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of West Indies - classification 1st, 70% (GPA 3.6) 2:1, 60% (GPA 3.00) 2:2, 50% (GPA 2.5)
Degree from University of West Indies - grade / percentage A B / 75% C / 55%
Degree from University of West Indies - GPA 3.6 3.0 2.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Liceniado / Titulo de (subject area) - 4 years 90% (public university) / 95% (private university) 80% (public university) / 85% (private university) 60% (public university) / 70% (private university)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's GPA 4 GPA 3.5 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
T铆tulo de Licenciado / Grado Acad茅mico de Licenciatura (4 year degree) - GPA out of 5 GPA 5 or 90% GPA 4 or 80% GPA 3.5 or 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
1st or 3.5/4 2:1or 3/4 2:2 or 2.5/4 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Alapfokozt or Egyetemi Oklevel / Bachelor 4.5 3.5 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Baccalaurreatus degree or Kandidatsprof/Candidatus Mag 8.5 7.5 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Institutions listed on the National Institutional Ranking Framework 65% (First) 60% (First) 55% (Upper second)
All other Indian institutions 70% (First with distinction) 65% (First) 60% (First)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Sarjana I (S1) from accredited Universities 3.3 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iran 17 15 13
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iraq 80% 75% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Republic of Ireland First (70%) Upper second (60%) Lower second (50%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
3 yr Bachelor Degree 90% 80% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma di Laurea 109/110 100/110 90/110
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures 16 14 (Bien) 12 (Assez Bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
For degrees studied at The University of West Indies or degrees accredited by UCJ and CCCJ 1st (GPA 3.6) 2:1 (GPA 3.0) or B 2:2, 50% (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Gakushi 鈥� GPA 4.0 scale 85% or A or 3.5 80% or B or 3.0 70% or C or 2.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3 or 3.5/5 or 75% 2.5 (or 3.0/5) / 63%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 5.0/percentage scale 4.5 or 90% 4 or 85% 3.5 or 80%
GPA 4.33 scale 3.9 3.7 3.2
GPA 4.0 scale 3.7 3.4 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kenya First / 70% / A Upper second / 60% / B Lower second / 50% / C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kosovo 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.6 3.0 2.6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Latvia 9 7 6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
American 90% (3.5) 80% (3.2) 70% (2.8)
French 18 15 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's 4.0 or 90% 3.5 or 85% 3 or 80%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
BSc Engineering, Architecture, Medicine 85 (3.6) 75 (3.0) 65 (2.5)
Other bachelor's degree from a university 90 (4.0) 85% (3.6) 75% (3.0)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lithuania 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Luxembourg 18 (excellent) 16 (tres Bien) 14 (bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Macau 1st or GPA 3.7 2:1 or GPA 3.0 2:2 or GPA 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Magistar 袛懈锌谢芯屑懈褉邪薪 / 袘邪褑褑邪谢邪褍褉械褍褋 / 袘邪褑褑邪谢邪褍褉械邪 (Bachelor degree) 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's only MSc 75% MSc 70% MSc 65%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Classification First Class 2.1 GPA 2.5
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Malta 1st (80%) 2:1 (70%) 2:2 (55%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Mauritius 1st or 70% 2:1 or 60% 2:2 or 50%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura / Licenciado/ T铆tulo (Profesional) de [subject area] 8.5 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Licen牛膬 (Diploma of Licentiate) 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
袛懈锌谢芯屑 小锌械褑懈邪谢懈褋褌邪 (Specialist Diploma) 90% or 3.5 80% or GPA 3.2 70% or GPA 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma of Completed Undergraduate Studies or Diploma of Professional Undergraduate Studies 10 (or 5.0) 9 (or 4.5) 8 (or 4.0)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Dipl么me d'Ing茅nieur d'脡tat, Dipl么me d'脡coles Nationales de Commerce et de Gestion, Licence / Licence d'脡tudes Fondamentales / Licence Professionnelle 16 14 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Mestrado/ Grau de Mastre 16 14 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
2 year Master's degree 5 or 85% 5 or 75% 4.5 or 65%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year Bachelor Honours (post 2008) or Masters 80% or A 70% or B 60% or C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's (after 3 year bachelor degree) 80% or 3.7 GPA 65% or 3.3 GPA 60% or 3.0 GPA
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Netherlands 8 7 6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Honours degree (480 credits) - Level 8 First (7.0) Upper Second (6.0) Lower Second (4.0)
3 Year degree (360 credits) - Level 7 A+ (9.0) A- (7.0) B+ (6.0)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura (4 year) 90% 80% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
7 point Scale 6 5 3.0 (on 5 point scale)
5 point scale 4.5 3.8 3.5
4 point scale 3.5 3 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Norway A / 1.8 B / 2.3 C / 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year degree only (the higher of the 2 options) A- or GPA 3.7 B or GPA 3.0 C+ or GPA 2.6
2 or 3 year Bachelor plus Masters 1st (60%) plus GPA 3.7 2nd (55%) plus GPA 3.0 2nd (50%) plus GPA 2.6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (4-years) (85%) 3.5 (80%) 3.0 (70%) 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Licenciado / T铆tulo de [subject area] 91 (A) 81 (B) 71 (C)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Honours) Degree 1st 2:1 2:2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year T铆tulo de Licenciado / T铆tulo de [subject area] 4.5 (85%) 4 (80%) 3.5 (75%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year T铆tulo de Licenciado / T铆tulo de [subject area] 14 13 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from prestigious state universities or Centres of Excellence (COE) Summa Cum Laude 4.0 / 96% / 1.0 Magna cum Laude 3.5 / 92% / 1.5 Cum Laude 3.0 / 87%/ 2.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree (post 2003) Magister (pre- 2003) 5 4.5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Estudos Superiores Especializados (DESE) or Licenciado 18 16 14
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Licenta/ Diploma de Inginer 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr/Specialist Diploma/Magistr 4.5 4.0 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year bachelor (Hons) degree (480 credits) 1st, 16/20 (80%) 2:1,14/20 (70%) 2:2, 12/20 (60%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
GPA 5.0 scale 4.5 3.75 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees 16/20 or Tres Bien 14/20 or Bien 12/20 or Assez Bien
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplomirani/ Bachelor's degree 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Honours degree or masters 1st (70%) 2:1 (60% or B) 2:2 (50% or C)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Hons) First Upper second Lower second
GPA 4.0 scale 3.7 3.0 2.7
GPA 5.0 scale 4.5 3.5 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakal谩r (from 2005) Magister / Inzinier 1.5 or B 2.0 or C 2.5 or C/high D
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
University Diplom 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Honours) or B Tech after 4 yrs study 1st or 75% 2:1 or 70% 2:2 or 60%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA out of 4.5 4.0 / A 3.5 / B 3.0 / C+
GPA out of 4.3 4.0 / A 3.0 / B 2.7 / C+
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado / T铆tulo de Ingeniero / T铆tulo de Arquitecto 8.5 7 6.5
UCM grading 3.0 2.0 1.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Professional degree or Bachelor Special or Honours degree 90%, GPA 3.70 80%, GPA 3.30 70%, GPA 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year degree 1st, 70%, B+ 2:1, 66% mid 2:2, 60%, B
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kandidatexamen or Magisterexamen Overall grade of VG with a minimum of 120 credits at VG B or Overall grade of VG with a minimum of 90 credits at VG C or Overall grade of G with a minimum of 90 credits at G
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree, Diplom or Lizentiat (10/6/5) 10 / 6 / 1 8 / 5 / 2 6 / 4 / 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
State universities 4 years of study 80% 70% 60%
Private universities 4 years of study 90% 80% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Category 1 (4 year degree) 80% 75% 70%
Category 2 (4 year degree) 85% 80% 75%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
袛懈锌谢芯屑 褋锌械褑懈邪谢懈褋褌邪 - Specialist Diploma 5 4.5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Tanzania 1st 2:1 2:2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
For degrees studied at The University of West Indies or degrees accredited by ACTT 1st or GPA 3.6 2:1 or GPA 3.0 2:2 or GPA 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence, Ma卯trise, Dipl么me National d'Ing茅nieu 16 (tres bien) 14 (bien) 11 (assez bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lisans Diplomasi or a M疟hendis Diplomasi 3.5 3 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Yr Bakalavr, Specialist Diploma or Magistr 5 4.5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Uganda 1st or 4.4 2:1 or 3.8 2:2 or 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Dyplom Magistra or a Bachelors degree (11 / 5) 4.5 4.0 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.2 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado (4 year) 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Majistr Diplomi / Diplomi (Specialist Diploma) 90% or GPA 4.5 80% or GPA 4.0 70% or GPA 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado/Professional title. (4 year) 18/20 or 8/9 16/20 or 7/9 14/20 or 6/9
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
10-point scale 8.0 7.0 6.0
4-point scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's A or 4.0 or 80% B+, 3.5 or 70% B or 3.0 or 60%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
3/4 year degree 1st or 75% 2:1 or 65% 2:2 or 60%

All students, of any nationality, who are from a design-related background should provide a portfolio showing examples of work relevant to the MA User Experience and Service Design. This should be around 10 pages long and must demonstrate your current understanding of human centred design, including your design process, the project outcome and how you considered the end user experience. Critical reflection on how you could improve your process and project outcomes is encouraged.

If your degree/background means you do not have a portfolio, your personal statement must explain your interest in user experience design and why you want to study on the MA User Experience and Service Design course.

English language requirements

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Please note: a good level of spoken English language is important to succeed on this programme.

Fees and funding

October 2025 start

UK fee

拢13,250 Full-time degree per annum

International fee

拢30,950 Full-time degree per annum

What's included in your tuition fees Fee status Pay in advance or instalments

The fee stated is for a full-time student undertaking a master’s programme of 180 credits. Part-time students should divide the published fee by 180 credits and then multiply by the number of credits they are taking to calculate their tuition fees.

Fees are reviewed annually and are likely to increase to take into account inflationary pressures.

Scholarships and bursaries

There are scholarships and bursaries available to help with funding your study.

10% off tuition fees

含羞草视频 Alumni Bursary

1851 Royal Commission Fellowships and awards

These opportunities are external to 含羞草视频. See The Royal Commission website for eligibility criteria and further details.

Master's degree funding

Your development

We are committed to helping you develop the skills and attributes you need to progress successfully in your chosen career.

We offer diverse extracurricular activities – including guest lectures, seminars and entry to UX Design competitions – to build your personal, professional and teamworking skills alongside your academic proficiencies. Each student has a personal tutor who offers mentorship and support to their students throughout the course. 含羞草视频 also offers an extensive range of societies for students to explore their social, sporting, or creative aspirations.

Your future career

Organisations beyond the design industry (including management and information technology companies) value the user-centred design skills we teach.

Graduates usually pursue careers as user experience designers, interaction designers, user researchers, usability specialists, and service designers. In some cases, graduates go on to careers in research, teaching, or progress onto PhD study. Employment destinations of our recent graduates include IBM Design, IBM iX, Samsung, Next, Dyson, Tencent, Huawei, Baidu, and Pivotal Labs.