Strategic Communication

The rise of digital platforms, datafication and Artificial Intelligence are rapidly transforming the societies we live in. How can we best approach and understand these changing landscapes, and can old theoretical frameworks still help us make sense of the media world we live in today? This module is designed to introduce students to some of the key concepts and advanced debates relevant to the study of contemporary communications and media. Providing students with relevant theoretical background as well as practical examples from contemporary media environments, the module revisits some of the classic theoretical debates in the field and brings them into dialogue with recent technological, social, cultural and political developments.

The aim of this module is to develop a critical understanding of contemporary arguments about, and advanced research on, strategic communication, paying particular attention to the socio-economic and policy frameworks, and technological shifts, that inform and shape these practices.

The aim of this module is to develop knowledge and understanding of a range of methodologies for the analysis of media users and institutions. The module focuses on critically discuss how qualitative and quantitative methodologies are applied, identifying their strengths and shortcomings.

The aim of this module is for students to design, conduct and write an original study within the field of communication, media or cultural studies. The module equips students with academic skills needed for conducting their individual research project. In addition, it fosters employability skills through careers-related training and lectures by media professionals.

The aim of this module is to outline the major conceptual and empirical questions raised by work on the media and cultural industries, media and cultural policy; to examine the changes that have taken place in the media and cultural industries under the impact of cultural, social, political and technological change since the 1970s and to explore the questions these changes raise for public policy. A series of practical case studies in the media and cultural industries will allow students to gain a good understanding of professional work in these sectors.

This module examines the impacts of digital technologies on media and cultural industries and how they matter to society. Also, it offers students an introduction to the economic sociology of digital media.

The aim of this module is to introduce students to the marketing of politics by exploring and analysing election campaigns from a contemporary as well as an historical perspective. A major focus is on appreciating and understanding the increasingly important role of advertising, public relations and market research techniques, approaches and personnel in attempts to win and maintain voter support for candidates vying for public office. This will be done through close analysis of developments in countries with some of the most high profile elections, notably the United States and United Kingdom. The US hosts a large and globally influential industry of campaign consultants and their impact both at home and abroad will be reviewed and scrutinized. Here particular consideration will be devoted to the ethical and democratic consequences of the growing use of this kind of 'packaged politics'.

The aim of this module is to introduce students to domains of strategic communication in the real world in which professional parties, such as crisis negotiators, politicians, and healthcare practitioners, must provide information, make decisions, persuade, and influence others in real time for a range of purposes. The module will explore social interactional research approaches to investigating and understanding what constitutes effective practice, and how communication shapes engagement and behaviour through case studies and recorded live interactions. Students will learn the theory and methods of conversation analysis and how to apply it to diverse settings with the overall aim of understanding and improving the effectiveness of communication in these situations.

The module is designed to introduce students to research methods that are applied for the analysis of media and communication content and output, both on traditional as well as on new, digital platforms. Apart from providing the students with critical overview and discussion of strengths and weaknesses of these methods, both quantitative and qualitative, the module enables them to explore their practical application in adjacent workshops.

The aim of this module is for students to design, conduct and write an original study within the field of communication, media or cultural studies. The module equips students with academic skills needed for conducting their individual research project. In addition, it fosters employability skills through careers-related training and lectures by media professionals.

The main aim of this module is to define and critically examine key concepts and theories that help understand how media and communication are involved in shaping our sense of identity, belonging and community. It will have a particular focus on the changes brought by digital media in constructing hierarchies of belonging and the forms of inclusion and exclusion that are linked to these.

Through lectures, classroom discussions and practical tasks students will focus on a range of cultural and social identities including gender, class, ethnicity and sexuality and examine the impacts that different communication technologies (press, cinema, radio, television, social media) have had on the representation and evaluation of groups across time. Through this, students will be able to appreciate both the changes prompted by digital communication as well as the persistence of old forms of representation, discrimination and exclusion.

This module examines the impact of social media on political life. By the end of the module students will have an understanding of the key issues around social media as well as a critical perspective on what the term actually means. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the United States and Britain.

This module addresses the ways in which social media platforms such as Facebook, Twitter, Instagram, WhatsApp. and Snapchat are changing the ways in which political actors, citizens, and journalists interact with each other, advance their goals, and exercise power. We will engage with contemporary arguments and debates about the democratic implications of social media by drawing on state-of-the-art theory and cutting-edge research, as well as case studies of relevant contemporary events and controversies.

The module will enable students to understand how social media are used by citizens, political actors, and journalists to access, distribute, and coproduce content that is relevant to public affairs and provide opportunities for political learning, persuasion, mobilization, and engagement. It will use both theory and empirical research to shed light on how social media are enhancing and hindering practices and structures of citizenship and democratic politics.

The aim of this module is for students to design, conduct and write an original study within the field of communication, media or cultural studies. The module equips students with academic skills needed for conducting their individual research project. In addition, it fosters employability skills through careers-related training and lectures by media professionals.