Sport Marketing

The aims of this module are to develop an understanding of the relationship between sustainable business practices and leadership in sport organisations.

The aims of this module are to:

• Be introduced to key concepts in sport marketing
• Develop understanding of the nature of sport marketing
• Investigate consumer behaviour and its relation to marketing techniques.

The aim of this module is to understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualization assist in identifying sport business trends and solutions.

The aims of this module are to:

• Introduce students to key concepts in sport sponsorship
• Develop an understanding of the nature of sport sponsorship.

The aims of this module are to:

• Provide students with an opportunity to be exposed to project-based teamwork in diverse settings (understood in this context as involving a range of multidisciplinary, multicultural and demographic elements in differing configurations), aiming to strengthen their cooperative and collaborative working skills and competence, while raising awareness and appreciation of diversity itself.
• Provide students with hands-on experience of identifying, framing and resolving practice oriented and real-world based challenges and problems, using creativity, critical enquiry and appropriate tools to achieve valuable and relevant solutions.
• Support the development of students' ability to engage in critical enquiry and individual reflection, as well as to apply individual strengths and skills, building on their own educational backgrounds.
• Provide students with opportunities for networking with stakeholders, organisations and corporations, aiming to enhance the competence and skills needed to connect to relevant parties and build up future professional opportunities.

The aims of this module are to:

• become familiar with a range of research methodologies to better understand the role and adoption of insight and research in the sport business industry.
• examine the scope and size of the sport business industry globally and the challenges this brings for insight and research.

The aims of the module are to understand the importance of communication with a sport organisations stakeholders (e.g., fans, media, sponsors, community, employees), the various channels and mechanisms by which to communicate with such stakeholders, and to identify the most appropriate channels of communication for a given situation depending on several contextual factors.

The module will provide students with an understanding of the principles of communication and public relations and the ability to employ communication strategies specifically in sport-related contexts.

The aims of this module are to demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. In doing this it will use analytics to study a wide variety of issues affecting the sport industry.

The aim of this module is to provide students with an understanding of the impact of climate change and environmental degradation on sports performance and business at the community, elite, and pro levels. Using contemporary examples from varied geographic contexts, the module will explore how sport can identify, interpret, and adapt to mounting climate challenges such as extreme heat conditions and natural disasters. In the second half of the course, the focus will shift from climate impacts and adaptation to the ways sport organisations and sportspeople can reduce emissions and sport's sizeable impact on the natural environment. In doing so, the module aims to promote a critical, evidence-based understanding of the interplay between sport and the natural environment.

The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem.

The module will equip the student with the relevant skills, knowledge and understanding for their individual research project and they will be guided through the three options available to them to complete their dissertation:

• A desk based research project that could be set by an organisation or could be a subject of the student's choice.
• A project that involves collection of primary data from within an organisation or based on lab and/or field experiments.
• A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained).

Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.