Sport and Artificial Intelligence

Qualification(s) available: MSc

Fees for the 2025-26 academic year
UK: To be confirmed
International: To be confirmed
Scholarships available
Entry requirements
To be confirmed
Full-time
1 year
Part-time
Up to 4 years
Location
London
Start date
October 2025
Department
Institute for Digital Technologies, Institute for Sport Business

This course is subject to approval.

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鈥嬧�婫ain highly-sought-after skills in Sport and Artificial Intelligence (AI), studying in London, the world's sporting capital and a leading centre for AI innovation.

鈥婩rom predictive analytics to player recruitment and fan engagement, AI is transforming the sport industry, benefitting both athletes and the broader community.

鈥婽his master’s is aimed at students who wish to harness the transformative potential of AI for sport and does not require prior technical training. It will equip you with the technical and critical skills needed to understand how AI is changing our societies and what this means for the sport industry.

鈥婩uture-proof your skills and knowledge in a rapidly changing world

鈥婭mmersing yourself in digital skills and sport, you'll gain hands-on knowledge of coding, algorithms and large language models and a critical understanding of how the world is being rebuilt by intelligent machines. You'll apply these insights to the field of design and learn how AI can connect athletes, teams and fans in ways that were unimaginable until recent technological advances.

鈥婽aught by leading academics, you'll learn from world-class AI scholars from the Institute for Digital Technologies and thought leaders from the Institute for Sport Business. You'll have an opportunity to apply what you learn to real-world scenarios and build a network in London, which is ranked as the world's most AI-driven city and the best for AI education opportunities.

鈥婸lay your part in the AI Revolution

鈥婽his course is for you if you are passionate about how AI can change the world for the better and want a career which combines sport and technological knowledge in organisations such as sport performance and analytic companies.

鈥媃ou'll graduate with digital and cognitive skills which are highly sought after by employers seeking to harness the transformative potential of AI.

Why you should choose us

1st in the world for the eighth time running for sport-related subjects QS World University Rankings by Subject 2017-2024
Top 20 in the UK for Computer Science The Times and Sunday Times Good University Guide 2025
6th 含羞草视频 is ranked 6th out of 130 UK universities The Complete University Guide 2025

Why you should study this degree

  • 鈥嬧�嬧�婾nderstand the key drivers of change in the sport industry.
  • Gain a comprehensive understanding of how AI can spur innovation in sport.
  • Learn applied skills in coding, algorithms and digital application development.
  • Develop a critical understanding of how AI is transforming our societies.
  • Explore the ethical, policy and regulatory dimension to AI.
  • Work in teams to develop AI driven solutions to grand challenges.
  • Study at the heart of the UK's sport and tech scene at our vibrant London campus.
  • 鈥婩ull immersion in each topic area through block teaching.

The MSc Sport and Artificial Intelligence is linked to 含羞草视频 London's AI and Humanity Research Hub, which brings together leading researchers from across the School to explore the latest innovations in AI and their broader societal implications.

What you'll study

The following information is intended as an example only and is typically based on module information for the 2024/25 year of entry. Modules are reviewed on an annual basis and may be subject to future changes. Updated Programme and Module Specifications are made available ahead of each academic year. Please also see Terms and Conditions of Study for more information.

The modules on our Sport and Artificial Intelligence MSc programme have been carefully put together to give you the most up-to-date and relevant set of skills and knowledge for progressing in your chosen career.

You'll gain a solid grounding in the foundational concepts and tools of AI and the study of sports business and work in interdisciplinary teams to apply your skills and knowledge to real world problems. You'll learn about the ethical implications of AI and international efforts to create safe, secure and trustworthy AI systems. This MSc programme will give you an opportunity to learn from industry professionals and develop highly-sought-after research skills.

How you'll be assessed

鈥嬧�媃ou can expect to complete essays and reports of varying lengths, as well as presentations, projects and exams.

How you'll study

鈥嬧�婣s well as your regular timetabled teaching, you鈥檒l have the chance to take part in guest lectures and projects on a range of topics.

Our location on the Queen Elizabeth Olympic Park, in the heart of London's tech scene, means that you will have plenty of networking opportunities and the chance to hear from industry leaders.
 
Study materials will be provided online in advance of class and lectures will be recorded for playback.

  • Lectures
  • Seminars
  • Tutorials
  • Independent study
  • Group work
  • Supervision
  • Workshops
  • Practical sessions
  • Access to online material

Where you'll study

鈥嬧�婤ased on our vibrant London campus, you鈥檒l have access to all our on-site facilities, as well as opportunities to learn off campus.鈥�

London campus tour
outside entrance
含羞草视频 London

Entry requirements

Our entry requirements are listed using standard UK undergraduate degree classifications i.e. first-class honours, upper second-class honours and lower second-class honours. To learn the equivalent for your country, please choose it from the drop-down below.

Entry requirements for United Kingdom

To be confirmed

First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters 95% 85% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplom毛 e Nivelit t毛 Pare (First Level (University) Diploma (from 2010) 9.5 8.5 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence (4 year) / Diplome d'Inginieur d'Etat / Dipl么me d'Etudes Sup茅rieures 16 14 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura/ Licenciado (4 year) 8.5 7.5 6.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavri Kochum required but typically a Magistrosi Kochum 90% or 3.9 80% or 3.5 70% or 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Honours degree (AQF level 8) First Class, 80% Upper Second, 70%, H2A Lower Second, 60%, H2B
Ordinary degree - AQF Level 7 pass (mark 46 or 50) High Distinction (80% or 85%) Distinction (75% or 80%) Distinction (70% or 75%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree / Diplomstudium / Fachhochschuldiplom (Diplom (FH)) A (or 1.5) mit Auszeichnungbestanden 60% / B / (or 2) 60% / B / (or 2)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr Diplomu/ Diplomu (Specialist Diploma) 4.5 or 90% 4 or 80% 3.5 or 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Bachelor of Science in Engineering (IEB and BAETE accredited courses only) 1st (70%) / 3.5 2nd (60%) / 3.0 2nd (55%) / 2.75
Masters (1-2 years) following a 3 or 4 year degree 80% / 4.0 65% / 3.25 50% / 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
University of the West Indies, Honours degree 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
Barbados Community College 1st or GPA 3.75 2:1 or GPA 3.5 2:2 or GPA 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Specialist Diploma (5Yr) 9 7 5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor degree/Licenciaat/Licencie 80% or 17 70% or 14 60% or 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Maitrise 18 15 or Bien 12 or Assez Bien
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of the West Indies only 1st (GPA 3.6) 2:1 (GPA 3.0) 2:2 (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
A Licenciado, 4 years Private (public/private) 85/78 75/66 67/55
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma Visokog Obrazovanja / Diplomirani 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's degree A or 80% B or 70% C or 60%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brazil - 4 yr Bacharel or Licenciado/Licenciatura or T铆tulo Profissional 8.5 7.5 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Brunei First Upper Second (60%/B/3.1) Lower Second (50% or C or 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 yr Diploma za Zavarsheno Visshe Obrazovanie (Diploma of Completed Higher Education) 6 5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters or Dipl么me d'脡tudes Approfondies or Dipl么me Ing茅nieur (professional title) 18 15/20 (Bien) 12.5/20 (Assez Bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Masters 80% or B+ or 3.5 70% or B or 3.0 60% or C+ or 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor degree or Diplome d'Etudes Superiures de Commerce or Diplome d'Ingenieur or Dipl么me d'Ing茅nieur de Conception or a Maitrise, 4 year Licence or Master 1 (M1) 1st / 3.6 or 15/Tres Bien 2:1 / GPA 3.0 or 14 / Bien 2:2 / GPA 2.5 or 12.5/ Assez Bien
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0/Percentage 3.7/85% 3.3/75% 2.7/68%
Out of 9 8 6 5
Out of 12 10 8 6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Grado de Licenciado / T铆tulo (Profesional) de [subject area] (4 years) 6 5.5 5

Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme. The University uses the Shanghai Academic Ranking of World Universities to identify the required final mark, as outlined on the table below:

First class (70%) Mid 2:1 (65%) 2:1 (60%) Mid 2:2 (55%) 2:2 (50%)
Shanghai Rank Top 250 83% 79% 75% 73% 70%
Shanghai Rank 251-500 88% 84% 80% 78% 75%
Shanghai Rank 501+ 92% 87% 84% 82% 80%

The University will consider students from Affiliated Colleges in the following way:

Applicants from colleges affiliated to universities in the top 250 Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 75%-84%.

Applicants from colleges affiliated to universities which are 251-500 in the Shanghai rankings will be considered if they have achieved or are likely to achieve final marks of 80%-87%.

Applicants from colleges affiliated to universities which are above 500 in the Shanghai rankings will be considered as follows:

  • School of Business and Economics: not considered
  • All other programmes if they have achieved or are likely to achieve final marks of 80%-87%.

Applicants from a small number of Chinese universities that specialise in business, management, finance or creative arts will be given special consideration by the University. The full list of these universities and the Shanghai band under which they will be considered can be found below:

Table of Chinese universities for special consideration

‌*Special consideration for programmes in School of Sport, Exercise and Health Sciences and Institute for Sport Business only.

Students who do not meet the above requirements may occasionally be considered if they have a relevant degree, can show good grades in relevant subjects, and/or have substantial relevant work experience.
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado / T铆tulo de [subject area] 4.5 3.75 3.2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado 9 8 or 80 7 or 75
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Baccalaureus / Prvostupnik 4.5 3.8 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year Titulo de Licenciado / Licenciatura 5 4 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Cyprus 8.5 7.0 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakal谩r (after 2001) 6 yr integrated Magistr 1 1.5 2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 year Candidatus/Candidata Magisterii or Bachelor degree (7 point scale) 12 10 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Licenciado or T铆tulo de [subject area] 3.8 Magna Cum Laude or 3.5 or 85% Cum Laude or 3.2 or 82%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
T铆tulo de Licenciado / T铆tulo de [subject area] 8.5 / 85% 8 / 80% 7 / 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Egypt 3.5 3.2 2.8
Universities only BA 90%, BSc 85% BA 80%, BSc 75% BA 65%, BSc 65%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
5 year Licenciado, T铆tulo de Ingeniero/Arquitecto 8.5, 85% 7.5, 75% or Muy Bueno 6.5, 65% or Bueno
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalaureusekraad or Magister or Magistrikraad 5 or 91% or A 4 or 81% or B 3 or 71% or C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's A/GPA 4.0 A/GPA 3.5 B/GPA 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kandidaattii/Kandidat or the Maisteri/Magister 3 (out of 3) or 4.5 (out of 5) 2 (out of 3) or 3 (out of 5) 1 (out of 3) or 2.5 (out of 5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence (3 years)/ Maitrise/ Dipl么me d'Ing茅nieur 14 13 11
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year degree (% = new system) 5 (95%) 4.0 (85%) 3.5 (75%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
German Bachelor/ Diplom, Magister Artium / Zeugnis 眉ber den Zweiten Abschnitt der 脛rztlichen Pr眉fung 1.5 2.5 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Ghana First Upper second/60% Lower second/50%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Universities 8.5 7.0 6
TEI and non-University Institutions 8.5 7 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from University of West Indies - classification 1st, 70% (GPA 3.6) 2:1, 60% (GPA 3.00) 2:2, 50% (GPA 2.5)
Degree from University of West Indies - grade / percentage A B / 75% C / 55%
Degree from University of West Indies - GPA 3.6 3.0 2.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Liceniado / Titulo de (subject area) - 4 years 90% (public university) / 95% (private university) 80% (public university) / 85% (private university) 60% (public university) / 70% (private university)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's GPA 4 GPA 3.5 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
T铆tulo de Licenciado / Grado Acad茅mico de Licenciatura (4 year degree) - GPA out of 5 GPA 5 or 90% GPA 4 or 80% GPA 3.5 or 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
1st or 3.5/4 2:1or 3/4 2:2 or 2.5/4 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Alapfokozt or Egyetemi Oklevel / Bachelor 4.5 3.5 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Baccalaurreatus degree or Kandidatsprof/Candidatus Mag 8.5 7.5 6.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Institutions listed on the National Institutional Ranking Framework 65% (First) 60% (First) 55% (Upper second)
All other Indian institutions 70% (First with distinction) 65% (First) 60% (First)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Sarjana I (S1) from accredited Universities 3.3 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iran 17 15 13
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Iraq 80% 75% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Republic of Ireland First (70%) Upper second (60%) Lower second (50%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
3 yr Bachelor Degree 90% 80% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma di Laurea 109/110 100/110 90/110
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures 16 14 (Bien) 12 (Assez Bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
For degrees studied at The University of West Indies or degrees accredited by UCJ and CCCJ 1st (GPA 3.6) 2:1 (GPA 3.0) or B 2:2, 50% (GPA 2.5)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Gakushi 鈥� GPA 4.0 scale 85% or A or 3.5 80% or B or 3.0 70% or C or 2.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3 or 3.5/5 or 75% 2.5 (or 3.0/5) / 63%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 5.0/percentage scale 4.5 or 90% 4 or 85% 3.5 or 80%
GPA 4.33 scale 3.9 3.7 3.2
GPA 4.0 scale 3.7 3.4 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kenya First / 70% / A Upper second / 60% / B Lower second / 50% / C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kosovo 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.6 3.0 2.6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Latvia 9 7 6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
American 90% (3.5) 80% (3.2) 70% (2.8)
French 18 15 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's 4.0 or 90% 3.5 or 85% 3 or 80%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
BSc Engineering, Architecture, Medicine 85 (3.6) 75 (3.0) 65 (2.5)
Other bachelor's degree from a university 90 (4.0) 85% (3.6) 75% (3.0)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lithuania 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Luxembourg 18 (excellent) 16 (tres Bien) 14 (bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Macau 1st or GPA 3.7 2:1 or GPA 3.0 2:2 or GPA 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Magistar 袛懈锌谢芯屑懈褉邪薪 / 袘邪褑褑邪谢邪褍褉械褍褋 / 袘邪褑褑邪谢邪褍褉械邪 (Bachelor degree) 10 9 8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's only MSc 75% MSc 70% MSc 65%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Classification First Class 2.1 GPA 2.5
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Malta 1st (80%) 2:1 (70%) 2:2 (55%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Mauritius 1st or 70% 2:1 or 60% 2:2 or 50%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura / Licenciado/ T铆tulo (Profesional) de [subject area] 8.5 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Licen牛膬 (Diploma of Licentiate) 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
袛懈锌谢芯屑 小锌械褑懈邪谢懈褋褌邪 (Specialist Diploma) 90% or 3.5 80% or GPA 3.2 70% or GPA 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma of Completed Undergraduate Studies or Diploma of Professional Undergraduate Studies 10 (or 5.0) 9 (or 4.5) 8 (or 4.0)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Dipl么me d'Ing茅nieur d'脡tat, Dipl么me d'脡coles Nationales de Commerce et de Gestion, Licence / Licence d'脡tudes Fondamentales / Licence Professionnelle 16 14 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Mestrado/ Grau de Mastre 16 14 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
2 year Master's degree 5 or 85% 5 or 75% 4.5 or 65%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4-year Bachelor Honours (post 2008) or Masters 80% or A 70% or B 60% or C
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's (after 3 year bachelor degree) 80% or 3.7 GPA 65% or 3.3 GPA 60% or 3.0 GPA
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Netherlands 8 7 6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Honours degree (480 credits) - Level 8 First (7.0) Upper Second (6.0) Lower Second (4.0)
3 Year degree (360 credits) - Level 7 A+ (9.0) A- (7.0) B+ (6.0)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciatura (4 year) 90% 80% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
7 point Scale 6 5 3.0 (on 5 point scale)
5 point scale 4.5 3.8 3.5
4 point scale 3.5 3 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Norway A / 1.8 B / 2.3 C / 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year degree only (the higher of the 2 options) A- or GPA 3.7 B or GPA 3.0 C+ or GPA 2.6
2 or 3 year Bachelor plus Masters 1st (60%) plus GPA 3.7 2nd (55%) plus GPA 3.0 2nd (50%) plus GPA 2.6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (4-years) (85%) 3.5 (80%) 3.0 (70%) 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year Licenciado / T铆tulo de [subject area] 91 (A) 81 (B) 71 (C)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Honours) Degree 1st 2:1 2:2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year T铆tulo de Licenciado / T铆tulo de [subject area] 4.5 (85%) 4 (80%) 3.5 (75%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Year T铆tulo de Licenciado / T铆tulo de [subject area] 14 13 12
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Degree from prestigious state universities or Centres of Excellence (COE) Summa Cum Laude 4.0 / 96% / 1.0 Magna cum Laude 3.5 / 92% / 1.5 Cum Laude 3.0 / 87%/ 2.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree (post 2003) Magister (pre- 2003) 5 4.5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Estudos Superiores Especializados (DESE) or Licenciado 18 16 14
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diploma de Licenta/ Diploma de Inginer 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakalavr/Specialist Diploma/Magistr 4.5 4.0 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year bachelor (Hons) degree (480 credits) 1st, 16/20 (80%) 2:1,14/20 (70%) 2:2, 12/20 (60%)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
GPA 5.0 scale 4.5 3.75 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees 16/20 or Tres Bien 14/20 or Bien 12/20 or Assez Bien
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Diplomirani/ Bachelor's degree 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Honours degree or masters 1st (70%) 2:1 (60% or B) 2:2 (50% or C)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Hons) First Upper second Lower second
GPA 4.0 scale 3.7 3.0 2.7
GPA 5.0 scale 4.5 3.5 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bakal谩r (from 2005) Magister / Inzinier 1.5 or B 2.0 or C 2.5 or C/high D
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
University Diplom 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor (Honours) or B Tech after 4 yrs study 1st or 75% 2:1 or 70% 2:2 or 60%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA out of 4.5 4.0 / A 3.5 / B 3.0 / C+
GPA out of 4.3 4.0 / A 3.0 / B 2.7 / C+
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado / T铆tulo de Ingeniero / T铆tulo de Arquitecto 8.5 7 6.5
UCM grading 3.0 2.0 1.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year Professional degree or Bachelor Special or Honours degree 90%, GPA 3.70 80%, GPA 3.30 70%, GPA 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 year degree 1st, 70%, B+ 2:1, 66% mid 2:2, 60%, B
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Kandidatexamen or Magisterexamen Overall grade of VG with a minimum of 120 credits at VG B or Overall grade of VG with a minimum of 90 credits at VG C or Overall grade of G with a minimum of 90 credits at G
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Bachelor Degree, Diplom or Lizentiat (10/6/5) 10 / 6 / 1 8 / 5 / 2 6 / 4 / 3
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
State universities 4 years of study 80% 70% 60%
Private universities 4 years of study 90% 80% 70%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Category 1 (4 year degree) 80% 75% 70%
Category 2 (4 year degree) 85% 80% 75%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
袛懈锌谢芯屑 褋锌械褑懈邪谢懈褋褌邪 - Specialist Diploma 5 4.5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Tanzania 1st 2:1 2:2
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
For degrees studied at The University of West Indies or degrees accredited by ACTT 1st or GPA 3.6 2:1 or GPA 3.0 2:2 or GPA 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licence, Ma卯trise, Dipl么me National d'Ing茅nieu 16 (tres bien) 14 (bien) 11 (assez bien)
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Lisans Diplomasi or a M疟hendis Diplomasi 3.5 3 2.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
4 Yr Bakalavr, Specialist Diploma or Magistr 5 4.5 4
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Uganda 1st or 4.4 2:1 or 3.8 2:2 or 3.0
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Dyplom Magistra or a Bachelors degree (11 / 5) 4.5 4.0 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.0 2.6
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
GPA 4.0 scale 3.5 3.2 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado (4 year) 9 8 7
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Majistr Diplomi / Diplomi (Specialist Diploma) 90% or GPA 4.5 80% or GPA 4.0 70% or GPA 3.5
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Licenciado/Professional title. (4 year) 18/20 or 8/9 16/20 or 7/9 14/20 or 6/9
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
10-point scale 8.0 7.0 6.0
4-point scale 3.5 3.0 2.8
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
Master's A or 4.0 or 80% B+, 3.5 or 70% B or 3.0 or 60%
First-class honours (70%) Upper second-class honours (60%) Lower second-class honours (50%)
3/4 year degree 1st or 75% 2:1 or 65% 2:2 or 60%

English language requirements

Applicants must meet the minimum English language requirements. Further details are available on the International website.

Fees and funding

October 2025 start

UK fee

To be confirmed Full-time degree per annum

International fee

To be confirmed Full-time degree per annum

What's included in your tuition fees Fee status Pay in advance or instalments

The fee stated is for a full-time student undertaking a master’s programme of 180 credits. Part-time students should divide the published fee by 180 credits and then multiply by the number of credits they are taking to calculate their tuition fees. 

Fees are reviewed annually and are likely to increase to take into account inflationary pressures.

Your development

鈥嬧�婣t 含羞草视频 London, you鈥檒l get the strong grounding you need to move forward confidently along your chosen career path.

鈥婰ook forward to plenty of opportunities to develop your skills, take part in career-focused activities and tap into all the support you need along the way. You’ll get to work on group projects set by real businesses and organisations, go on site visits and explore organisation-based dissertations as part of your course. 

鈥婣n impressive toolkit of skills

鈥婤y the end of your master’s, you’ll have the skills and qualities to progress confidently in your sport and AI career.

鈥婤y the end of the programme, you’ll be able to:

  • 鈥婾nderstand key drivers of innovation in the sport industry.
  • Employ the fundamental building blocks of AI.
  • Understand how sport and AI can address grand societal challenges.
  • Innovate and lead in the fields of sport and AI.

Our academics

Dr Eddie Mighten

Dr Eddie Mighten鈥�

鈥婽eaching Fellow鈥�

Dr Mighten is a leading authority on leadership in sport. He has a PhD from Sheffield Hallam University and has worked in the sport industry as a professional football player, licenced coach in the United States intercollegiate system and a television presenter for ESPN.

Professor Sangarapillai Lambotharan

Director, Institute for Digital Technologies

Professor Sangarapillai Lambotharan is a leading expert on 6G networks, MIMO, blockchain, machine learning, and network security. He has authored two book chapters, more than 120 journal articles and 150 conference articles in these areas.

鈥嬧�婦r Courtney N. Reed鈥�

Lecturer

Dr Courtney Reed is a specialist in human computer interaction and the relationship between AI and the Arts. A passionate educator, she leads introductory coding courses and workshops to make digital technology accessible to students working in various disciplines.

Your future career

From hyper-personalised sport content to the next generation of Virtual and Augmented Reality, AI is building new tools for creativity and collaboration in the sport industry.

Over the next decade, AI is forecast to become a €1 trillion industry which will create up to 50 million new jobs globally and make intelligent machines part of our daily lives.

This programme will train the next generation of industry leaders to harness the power of AI to drive sport innovation.