The 含羞草视频 Full-Time MBA

The aims of this module are to:

• Provide a fundamental understanding of Information Systems and the concerns of modern Information Technology in the competitive environment
• Provide a fundamental theoretical understanding through Systems Theory (including Systems Thinking and related information concepts) and to exemplify its practical utility.
• Understand digitization of traditional businesses and the Digital Economy through business applications of the technology deployed, in Platforms, Auctions, data analytics/Big Data, Artificial Intelligence, Blockchain, Cryptocurrencies and robotics.
• Explore digitization conceptually through concepts of transaction costs, disruption, network effects and innovation diffusion.
• Provide a theoretical understanding of Media, Social Media, Attention Economy and immersive content, such as Virtual reality and games.

The aims of this module are:

• to provide participants with an understanding of the introductory principles and concepts relating to marketing, and to the management of the marketing mix;
• to explore strategic marketing issues.

The aims of this module are:

• to provide participants with the knowledge and skills necessary for an understanding of financial management and its impact on decision-making in a variety of organisational contexts;
• to develop the ability to analyse and interpret organisational performance;
• to expose participants to the range of issues surrounding accounting for sustainability.

The aims of this module are to:

• Equip students with an understanding of economic concepts and models appropriate to business decision making
• Contribute to other management disciplines.

The aim of this module is:

• to provide a theoretical and practical introduction to contemporary perspectives on leadership.
• to provide an introduction to relevant academic and practitioner literature on leadership.
• to help students apply leadership theory to their own workplace and their own behaviour.

The aims of this module are to:

• Develop a working knowledge of the standard processes and methods used in business and management research;
• Give students the experience of executing a previously designed, practically-based research study on an aspect of management of their choice;
• Integrate ideas from the taught MBA programme into this problem solving context.

The aims of this module are to:

• Appreciate the importance of entrepreneurship and innovation in both small and large organisations.
• Provide students with a critical understanding of theory and practice of entrepreneurial management.

The aims of this module are:

• to provide participants with an understanding of how corporate reputation can be managed well and what to do when things go wrong;
• to develop an understanding of media, media strategy and media management at regional, national and international levels;
• to develop skills in managing the media and media interactions in a rapidly changing media environment;
• to explore corporate reputation, brand management, PR and crisis management within a sports context and compare this context with other sectors.

The aims of this module are:

• to develop an understanding of the role of business analytics in an organisation;
• to develop an awareness of big data and understanding of the assumptions and limitations of modelling methods, including ethical issues;
• to develop an awareness of a range of analytical methods to improve decision making in organisations.

The aims of this module are to provide participants with a richer understanding of issues associated with the management of human resources with organisations.

The aims of this module are to:

• develop a broad understanding of core issues in corporate finance which are of particular importance to students' professional needs;
• develop numerical reasoning and the ability to interpret numerical data.

The aims of this module are:

• Introduce the concepts of innovation, entrepreneurship theory, and commercialisation;
• Enable participants to utilise a detailed risk analysis tool to evaluate a commercial opportunity;
• Explore the implementation of a new product/ service or process, whilst understanding the constraints under which many firms operate, with an emphasis on SMEs and start up business;
• Enable students to apply the algorithm to real business opportunities in a consultancy capacity

The aims of this module are to:

• develop an understanding of the changing nature of the practice and processes of strategic management;
• develop skills in the area of strategic analysis, the development of strategic options and change management;
• increase skills in building agile and collaborative cultures which gain buy-in for change initiatives;
• develop skills to influence upwards and outwards;
• encourage an openness to new ideas and an awareness that in many situations there is a range of alternatives which should be evaluated.

The aims of this module are to:

• Develop a working knowledge of the standard processes and methods used in business and management research;
• Give students the experience of executing a previously designed, practically-based research study on an aspect of management of their choice;
• Integrate ideas from the taught MBA programme into this problem solving context.

The aims of this module are to:

• Appreciate the importance of entrepreneurship and innovation in both small and large organisations.
• Provide students with a critical understanding of theory and practice of entrepreneurial management.

The aims of this module are:

• to provide participants with an understanding of how corporate reputation can be managed well and what to do when things go wrong;
• to develop an understanding of media, media strategy and media management at regional, national and international levels;
• to develop skills in managing the media and media interactions in a rapidly changing media environment;
• to explore corporate reputation, brand management, PR and crisis management within a sports context and compare this context with other sectors.

The aims of this module are to:

• Provide students with an understanding of the ways in which organisations manage their operations;
• Develop skills in using operational management techniques to improve operational effectiveness;
• Develop an appreciation of global contexts and challenges that impact operations management.

The aims of this module are to:

• provide awareness of the diverse economic, legal, political, social, cultural and technological contexts in which organisations operate on a global scale;
• develop knowledge and understanding in international business and strategy theory and managerial practice, in a range of international contexts;
• explore the specific implications for managerial practice, financial management, marketing and innovation efforts to develop a rich understanding of the complexities of managing global firms;
• develop knowledge of the different approaches that can be taken when managing firms in a global context.

The aims of this module are to:

• Provide a critical understanding of the role of a project manager in a wide variety of industrial and commercial applications;
• Provide a critical understanding of the project planning and control techniques and human resource management methodologies available to project managers;
• Build and develop project management skills that can be applied to organisational situations.

The aims of this module are:

• Introduce the concepts of innovation, entrepreneurship theory, and commercialisation;
• Enable participants to utilise a detailed risk analysis tool to evaluate a commercial opportunity;
• Explore the implementation of a new product/ service or process, whilst understanding the constraints under which many firms operate, with an emphasis on SMEs and start up business;
• Enable students to apply the algorithm to real business opportunities in a consultancy capacity

The aims of this module are to:

• develop an understanding of the changing nature of the practice and processes of strategic management;
• develop skills in the area of strategic analysis, the development of strategic options and change management;
• increase skills in building agile and collaborative cultures which gain buy-in for change initiatives;
• develop skills to influence upwards and outwards;
• encourage an openness to new ideas and an awareness that in many situations there is a range of alternatives which should be evaluated.

The aims of this module are to:

• Develop a working knowledge of the standard processes and methods used in business and management research;
• Give students the experience of executing a previously designed, practically-based research study on an aspect of management of their choice;
• Integrate ideas from the taught MBA programme into this problem solving context.

The aim of this module is to develop an understanding of the changing nature of the practice and processes of strategic management and other advanced management topics as organisations operate in an increasingly internationalised business environment.