Programme Specifications

Programme summary

1. Programme Aims

The Marketing and Management degree programme aims to produce high quality graduates with the knowledge, skills and understanding for an effective and valued career in marketing and management.

Within this general aim, the programme specifically seeks to:

• To provide students with an intellectually-stimulating environment within which they can develop knowledge, concepts and skills of the major academic disciplines of marketing, business and management;
• To  facilitate close links with industry and professional bodiesthrough experience in a professional placement and/or a study abroad scheme; 
• To enable students to develop a comprehensive understanding of the concepts, critical thinking and numeracy skills necessary for problem solving in management and marketing  within national and international contexts;
• To equip graduates with the knowledge, skills and understanding to pursue a career in a range of marketing and management fields.

2. Relevant subject benchmark statements and other external reference points used to inform programme outcomes:

• General Business and Management Benchmark Statement
• The Framework for Higher Education Qualifications

3. Programme Learning Outcomes

3.1 Knowledge and Understanding

On successful completion of this programme, students should be able to demonstrate relevant knowledge and understanding of: 

K1       The domestic and international context in which business operates (including economic, social, legal, technological, ethical and political factors);

K2       Key corporate functions (including marketing; accounting; human resource management; and global operations);

K3       The behaviour and management of people in a national and international context;

K4       Corporate responsibility including the need to manage responsibly and behave ethically in relation to social, cultural, economic and environmental issues;

K5       Principles and application of management theories to decision making;

K6       Mathematics and statistics sufficient to support data interpretation and decision making;

K7       The application of information technologies to management and marketing;

K8       The development and operation of markets for goods and services (including customer expectation, market orientation and the marketing mix).

3.2 Skills and other attributes

a. Subject-specific cognitive skills:

On successful completion of this programme, students should be able to:

C1    Demonstrate an understanding and ability to apply marketing theory to practice in both national and international contexts;

C2    Identify, assess and develop a range of alternative solutions to marketing and business problems;

C3    Use critical thinking and strategic marketing analysis to comprehend and evaluate complex issues in a range of business and management settings;

C4    Appraise marketing decisions using appropriate qualitative and quantitative skills.

b. Subject-specific practical skills:

On successful completion of this programme, students should be able to: 

P1    Communicate (including orally and written) in a variety of marketing and business contexts, using a range of styles and media;

P2    Make use of a wide range of marketing techniques including digital and social media technologies

P3    Conduct marketing research using a variety of sources of information;

P4    Produce marketing analysis using a variety qualitative and quantitative methods

P5    Develop and apply strategic marketing and management solutions to business problems using appropriate marketing models and frameworks.

c. Key transferable skills:

On successful completion of this programme, students should be able to: 

T1    Self-manage their own learning and development, including a readiness to accept responsibility, work independently, be adaptable, resilient, self-starting and organised;

T2    Demonstrate self-awareness through reflective practice and appreciate the need for continuing professional development;

T3    Work in teams and demonstrate leadership, team-building and project management skills.

4. Programme structure

Students must have a total modular weighting of 120 credits per year. This must include the compulsory modules. The remaining optional modules must be chosen to give a 60:60 split over the two semesters. 

INTRODUCTORY MODULES 

4.1 Part A

Semester 1 and 2 

Compulsory modules (60 credits)   

Compulsory modules (20 credits)  

Optional modules (10 credits)   

Compulsory modules (20 credits)   

Optional modules (10 credits)  

5. Criteria for Progression and Degree Award

In order to progress from Part A to Part B and from Part B to C and to be eligible for the award of an Honours degree, candidates must satisfy the minimum credit requirements set out in Regulation XX.

6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification

Candidates’ final degree classification will be determined on the basis of their performance in degree level Module Assessments in Parts B and C, in accordance with the scheme set out in regulation XX.  The average percentage marks for each Part will be combined in the ratio Part B 25: Part C 75, to determine the final overall percentage mark for the Programme (the Programme Mark).