Marketing

We implement marketing strategies, campaigns and tactics targeted at a wide range of stakeholders across the four pillars of the University Strategy – Teaching, Research, Enterprise and Sport.

Our team develop and deliver customer focused strategies and marketing plans to enhance the University’s reputation and reach as a high-quality, first-choice institution for prospective students.

For more information please refer to the relevant section.

people at an open day being given a prospectus and a bag

Student recruitment marketing

Plan, develop and measure the performance of all the University's undergraduate and postgraduate campaigns.
open day crowds with department marketing displays in the background

Schools marketing

Provide dedicated marketing support and expertise for the University's individual academic School and Departments.
students looking at a laptop screen

SCRM

Our database system used to communicate with prospective students and report on the success of conversion activities.
PING Launch Event

Research and Innovation

Supporting colleagues’ research and innovation partnerships to amplify the University's achievements and help to create an impactful eco-system.
paint pallet with different colour paints

LU Arts

Organise a varied programme of events including evening classes, creative taster sessions, talks and performances.
hockey match in play

Sport marketing

Raise the reputation and profile of our world leading sporting offer.