To be a genuinely UK and geographically inclusive event. 62% of public poll respondents selected the "greenest" event as the most appealing idea.

To find a strong, clear, positive and visionary purpose for the event. "The event should motivate a place to celebrate and use blue, green and grey spaces."

To offer something different and productive to the UK event ecosystem. "The proposed 'Capital of Sport' should be like a living laboratory and drive future policymaking around what is achievable in and through sports, arts and cultural events."

To bridge stakeholders, beneficiaries and places from across different sectors. Evaluations of previous events and festivals reported active travel as an important tool to increase health-based event outcomes.

To strengthen the use of health and wellbeing as an outcome of hosting an event. "A successful 'Capital of Sport' will be a counterbalancing of interests, often achieved through shared responsibility around a focus outcome or beneficiary group."

To meaningfully embed and adapt to economic, environmental and social priorities for the host community. 64% of public poll respondents selected "increase levels of health and wellbeing as the most important outcome of an event.