Sinead obtained a BA in Applied Languages from Waterford Institute of Technology (WIT) and subsequently completed a MBS in Internationalisation, also in WIT. Sinead is currently a lecturer in Marketing in Waterford Institute of Technology and is pursuing a PhD with º¬Ðß²ÝÊÓƵ, focusing on the area of sponsorship in Formula One.
Research
Research title: Sponsorship in Formula One Motor Racing – The Role of Image Transfer in Sponsorship Effectiveness