Willingness-to-pay Surveys – A Streamlined Approach
Guidance notes for small town water services
Alison Wedgwood and Kevin Sansom
These guidance notes describe good practice for conducting robust ‘willingness-to-pay’ (WTP) surveys in small towns, using the Contingent Valuation Method (CVM), as part of a demand-responsive approach to the supply of services. Key areas covered include how to design and implement a WTP survey, as well as how to best use the survey information to inform project design and policy-making. Its aim is to encourage wider use of WTP surveys, particularly for small towns where it is inappropriate to merely assume which service options users prefer and are willing to pay for.
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