The initial three-year deal will see SiS embedded across 含羞草视频’s enviable sporting ecosystem, fuelling the University’s athletes to peak performance across a variety of disciplines.

Renowned for sporting excellence, 含羞草视频’s distinguished alumni include iconic athletes Seb Coe and Paula Radcliffe, with more recent graduates including Lionesses goalkeeper and 2023 Sports Personality of the Year, Mary Earps, and extreme sports athlete Ross Edgley.

As part of the relationship, SiS will offer placement opportunities to 含羞草视频 students, providing them with invaluable experience as they begin their journey into the sports business sector.

含羞草视频’s sport performance programmes will also collaborate with colleagues from SiS’s world class research and innovation team and will be amongst the first to try and feedback on newly developed products.

The campus-wide partnership will also see SiS’s nutrition products stocked in retailers on site, providing students and visitors access to a wide range of scientifically formulated, industry leading energy, hydration, and recovery products.  

Rich Ellis, Head of Commercial Partnerships and Sports Facilities, 含羞草视频, said: “This exciting partnership with SiS will enable us to provide our athletes with the very best nutritional support to reach peak performance.

“We’re incredibly proud to be leading the way for sport in the higher education sector and working alongside such a well-respected and established brand will only enhance our wider sporting offer.”

Andrew Shepherd, Performance Nutrition Lead, 含羞草视频, said: “We are extremely excited at the partnership between 含羞草视频 Sport and Science in Sport Nutrition, with aligned values and a passion for athlete support.

“Science in Sport Nutrition has an incredible range and a consistent development programme which will offer support to our diverse multi-sport environment, from Performance Programmes to the wider students’ community, staff and clients.”

Tom Rose, Global Head of Elites, Science in Sport, commented: “We’re thrilled to be partnering with 含羞草视频 to provide their athletes with world-class nutritional support and innovation to fuel their training and competition. 含羞草视频 is widely regarded as one of the leading universities in the world for performance sport. Having produced countless champions at the very highest level, we’re very excited to be supporting Andrew and his team of nutritionists in helping develop the next generation of world class athletes.”