Dr Virginie Lavoye
Lecturer in Marketing
Areas of expertise
Consumer psychology, augmented reality, and sustainable consumption
Profile
Dr Lavoye’s research relates to consumer behaviour and human-computer interactions.
She studies how online shopping experiences facilitate consumer decision-making, why augmented reality improves decision-making and brand experiences, and how to nudge consumers toward sustainable consumption.
Her current research focuses on the impact of augmented reality to encourage sustainable purchases.
Interview booking
Please call the press office on +44 (0)1509 223491 to arrange an interview with Dr Virginie Lavoye. Bookings can also be made online at Globelynx.