Professor Tom Jackson
Professor of Information and Knowledge Management
Areas of expertise
Information Management, Knowledge Management, Email, Email Productivity, Email Stress, Email Preservation, Social Media
Profile
Professor Thomas Jackson, a distinguished Professor at º¬Ðß²ÝÊÓƵ Business School, is a leading expert in digital innovation and sustainability, with a proven ability to secure over £40M in research funding.
His career began with the founding of an internet company in 1998, which he sold to pursue academia, becoming the youngest professor at º¬Ðß²ÝÊÓƵ in 2013.
Professor Jackson’s pioneering research includes the development of EMOTIVE, a system capable of predicting social events through emotional analysis of social media posts, and the Data Carbon Scorecard, the first tool to assess AI's impact on CO2 emissions.
Recognised by the World Economic Forum as the founder of the Digital Decarbonisation movement, he has influenced global strategies by highlighting digital decarbonisation metrics into key initiatives such as the GHG Protocol and IEEE standards for AI systems.
His research expertise extends to advising multinational corporations, SMEs, and government bodies on future trends, climate-focused digital strategies, and AI’s environmental impact, consistently fostering cross-sector collaboration to drive sustainable innovation.
Interview booking
Please call the press office on +44 (0)1509 223491 to arrange an interview with Professor Tom Jackson. Bookings can also be made online at Globelynx.
