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Every Business Tells A Story

An interview with Alex Connock

“Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” – Indian Proverb

In the age of “always on” communication, dynamic optimisation, A.I. and avatars every company is now a media company. Anyone who claims to be a marketeer needs to be a storyteller. So too, strategists, CEOs and leaders. What are the best tools to use to ensure you stay ahead?
Our guest is Alex Connock a renown Media Executive and Oxford University Academic who has been shortlisted no less than 6 times for Entrepreneur of the Year. Prepare to be entertained, informed and challenged as Alex provides a cutting-edge view on the subject.

Speaker Biography

Dr Alex Connock is an academic and executive in media and marketing.
Academically, Alex is Fellow in Management Practice at SAID Business School, teaching Marketing at undergraduate, postgraduate and executive education levels. He specialises in media, arts and entertainment and is co-director of the diploma in Artificial Intelligence for Business. Alex is also Lecturer at St Hugh’s College, Oxford, in Management. He is Senior Tutor at the UK’s National Film and Television School of the Creative Entrepreneurship Masters degree. He is a Visiting Professor at Salford University, and has a PhD in video optimisation for e-commerce. Alex has degrees from Oxford (PPE) Columbia (Journalism) INSEAD (MBA) and Salford (PhD).
Commercially, Alex has created and grown multiple media companies, most recently founding development company Missile. From 2012-17 he was Managing Director of TV and digital production business Endemol Shine North (now Workerbee). Between 1998 and 2011 he co-founded, and ran as CEO, the media group Ten Alps (now Zinc Media) with Bob Geldof - producing hundreds of programmes for UK and international broadcasters, as well as substantial digital and branded content output, including the UK government's Teachers TV project. He has been six times shortlisted as Entrepreneur of the Year. He has worked directly for BBC, ITV, Channel 4, PEOPLE Magazine and for hundreds of commercial clients and broadcasters via his production companies.
Non-executive roles and directorships include UNICEF UK, The Halle Orchestra and start-ups including Kiisa (art investment). He is also Deputy Chair of the creative industries committee of the UK5G Innovation Network, a voting member at BAFTA and a Patron of the Edinburgh International Television Festival. He speaks extensively at conferences on media and business.

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